The Secrets of Packaging Content Right First Time
How to enable quick, accurate content updates for packaging
Regulations and consumer demands in packaging continue to evolve and with them, the need to make quick updates to your packaging artwork. It is estimated that over 50% of product recalls are related to the labelling or packaging artwork, and over 60% of all recalls are caused by human error. So how can you reduce these errors and increase efficiency?
A key element to reducing error in packaging content is to use a packaging content management (PCM) tool. With PCM as a central hub, you can create, approve, translate, and transfer content in a structured way when it's time to update the artwork. Because content like text, symbols, etc. is automatically pulled from a single digital source, you can be sure the updates to the packaging are accurate.
PCM allows you to say goodbye to errors from manual copy-pasting between excel spreadsheets, or other systems. Learn how to increase productivity by using PCM to promote control, access, and proper usage of your packaging content.
Register for the webinar to hear from Esko packaging solution experts as they guide you through PCM and demonstrate how to get your packaging content right first time.
Speakers:
Karsten Daemen ,
Product Manager
Karsten Daemen is the Project Manager for Share & Approve and WebCenter. He has been working for Esko for the past five years and started out as an R&D engineer for WebCenter. Karsten is also currently closely involved in the Automated Artwork project and an expert on Package Content Management.
Antony Conway,
Brand Pre-Sales Manager- EMEA/APAC
Antony re-joined Esko in 2007 as Market Support Manager, Asia Pacific. In 2010 he started up the Brand Owner business in Asia in a commercial and pre-sales capacity.
Currently Antony manages the Brand Solutions PreSales team in EMEA helping to drive enterprise sales in the CPG and Pharma customers.
In the past 30 years Antony has held various positions in print, pre-media and prepress production as well as business development and product management. Along with Brand domain experience he has extensive knowledge of packaging process, color and print as well as a passion for all things virtual packaging & retail.
Antony's mission is to assist customers to be more proficient and streamlined in their processes and their journey to delivering better quality packaging.
Key Learning Objectives
- Reasons you need to control your packaging content.
- What is packaging content management and tools that are available to manage your content process.
- Why automation enables you to create, use, and reuse your packaging content.
- A demonstration of how to use PCM to update packaging artwork with speed and accuracy.
Audience
- Head of Packaging
- Artwork Manager
- Design Manager
- Digital content Manager
- Creative Studio Manager
- Business System Manager
- QA Manager
- Regulatory Manager